The Winning Edge

“Producing a Winning Performance when it Matters Most”…

…the ultimate goal of our business winning programme.

To win business in a highly competitive market-place requires a “Winning Edge”

Each engagement with a senior-level prospect must be maximised to either win the business NOW or create the circumstances for future success…or BOTH!

And,… not simply through producing a Power Point presentation – a senior business executive, commenting on the impact generated in business bids, writes…
“Nine times out of ten relying on Power Point is the biggest turn-off”

To consistently win business we must firstly develop an appropriate winning mind-set… be able to engage our prospective clients …deliver “Memorable Messages” and relevant “Reference Stories” …generate an irresistible impact …exert our “Personal Influence” …and make a lasting productive impression.

“The Winning Edge” will aim to complement the benefits already gained through your current approaches, and will include some of the following:

  • Building Individual’s ‘Confidence’ to ‘Engage’ with prospective clients; create “Impact and Rapport” and “Win New Business”
  • “The Foundations of Creating Successful Relationships”
  • Understanding the power of “Thin Slicing” – The power of the adaptive unconscious to make accurate decisions based on minimal evidence
  • Creating and delivering “Memorable Messages” and impactful “Reference Stories”
  • “Personal Influence” * …increasing your capacity to influence others …become a “contagious influencer”
  • “Emotional Intelligence” …authentic self-awareness and self-perception …recognising emotional clues of self and others
  • “Overcoming Resistance” …understanding the source of objections and skilfully employing the question techniques of the Meta Model (NLP Technique)
  • “Trust and Credibility”… the building blocks of successful relationships
  • “Mind-set Flexibility” …levels of expectation, personal filters, self dialoguing… removing self-limiting barriers
  • “Staying Grounded Centred and Confident” under pressure… and “Presenting with Power”
  • “Preparing for Success”

As part of this programme, we can administer, for an additional cost, The Affective Communication Test Plus, developed by Professor Howard S Friedman of California State University. The Test measures the level of an individual’s charismatic influence together with their conscientiousness.

Selection of Feedback from “The Winning Edge” 2006 and 2007 for PricewaterhouseCoopers

  • “Excellent sessions provided constructive feedback on individual areas on which to focus”
  • “Particularly thought-provoking a ‘structure’ to work within was useful (as previously courses have discussed concepts, but not techniques and process directly)”
  • “Will use the tools in learning – and rehearsing more effective presentations and meetings in the future”
  • “A great programme, focussed not just on “what you should do” but on “how to do it”
  • “Excellent course, very worthwhile delivered by a charismatic character. Worth rolling this training out wider”
  • “Excellent course with good balance of theory and practical application. I would strongly recommend this course to colleagues and friends”
  • “A very good use of time”
  • “It was a very enjoyable and most importantly useful course, with a good balance of theory and practical application of the theory. Certainly the best course I have attended since joining PwC.”
  • “Just wanted to drop you a quick email to say a big thank you for the excellent course this week. I found the course very engaging, entertaining and useful – and you can’t often say that about a course!”
  • “First of all, thank you for the course – I really enjoyed it and will be making changes in my work and life based on your input”